Instagram has become a profitable place for influencersthey can make a quick buck simply by endorsing a companys wellness product, like Flat Tummy Tea, on their accounts. That can go awry when those influencers dont share the correct information and risks of using those products.
For example, in 2015, Kim Kardashian was paid by a Canadian pharmaceutical company to share an anti-nausea medication with her Instagram followers. Unfortunately, Kardashian didnt share the risks of taking the medication, leading the U.S. Food and Drug Administration (FDA)to intervene.
This, in part, led Seed, a health company that sells probiotic supplements, to createSeed University. The university aims to educate prospective endorsers of its product before sharing it with their thousands to millions of followers.
The internet means more connection, more content, and more cat memes. But it also means misinformation can spread faster and deeper than truth, especially when it comes to our health, Seeds website reads.
The hour-long course teaches influencers about microbiomes, probiotics, and the Federal Trade Commissions (FTC) guidelines on product endorsement.