Amazon rolls out ‘Amazon Pharmacy’ branding to PillPack

San Francisco (CNN Business)Amazon is adding “Amazon Pharmacy” branding to PillPack, the mail-order pharmacy it acquired in 2018. The pharmaceutical industry is worth hundreds of billions of dollars and Amazon competitors Walmart (WMT), Costco (COST) and Target (TGT) all have in-store pharmacies. Amazon, which has physical stores in select cities and also owns Whole Foods, doesn’t currently have in-store pharmacies. But the e-commerce giant has been exploring other avenues for expansion into healthcare beyond the reported $753 million it paid for PillPack. Amazon is a partner in a joint venture with Berkshire Hathaway (BRKA) and JPMorgan Chase (JPM) called Haven, which is focused on lowering healthcare costs and improving care. In 2018, Amazon hired star cardiologist Maulik Majmudar as its …