From sponsors to socialism: the return of Instagram star Essena O’Neill

Four years after she deleted her popular social media profiles the Australian influencer is back, with a message Four years before Blake Lively realised that Caroline Calloway exploded into popular consciousness or Tavi Gevinson meticulously unpacked her own adolescent she was sick of it. In her posts shed been smiling. Shed been posing in paradise. She was thin and white, often in a bikini, with long, perfectly tussled blond hair. Then, in a tearful video she declared: This isnt real. She was miserable. She was anxious about her body. Despite her cute outfits, she was broke. The confessional skyrocketed her out of her niche community and into the mainstream. Her follower count ticked upwards of one million. In her book …